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Altitude Shift

The Mountain Trend

Mountain tourism is peaking interest

Travellers are heading to higher ground – not just for the ski slopes, but for serenity too. From the Dolomites to Annapurna to the Canadian Rockies, alpine escapes worldwide are luring people year-round for off-peak peace.

A hiker wearing a sunhat, looking out over rocky mountains

89% of travellers are considering or planning a mountain escape for summer or autumn 2026.

89‏%
An Alpine-style hotel with a white, green and red façade, with mountains in the background

Hotel bookings using our “Room with a mountain view” filter are up 103% globally YoY.1

103‏%

Putting their skis or snowboards aside, travellers are drawn to domestic or overseas mountain trips by:

Clean air and cooler weather

56‏%

Peace and quiet

50‏%

Scenic hikes/lakes

45‏%
All Trails logo

AllTrails is the world’s most popular and trusted platform for outdoor exploration, connecting its community of over 80 million members to the outdoors.

Two people hiking along a rocky path in the mist

Since 2023, summer mountain trail activities have increased 26% among the AllTrails community.2

26‏%
A man reclining in a yellow hammock, looking out across a tranquil lake
All Trails logo

The top 10 mountain trails with the highest increase in activity globally in 2025, according to AllTrails community activities:  

  1. Rob Roy Glacier Track

    New Zealand

  2. Mautohe Cathedral Cove Track

    New Zealand

  3. Palm Jungle Loop Track

    Australia

  4. Montaña Siete Colores via Llacto Cancha

    Peru

  5. Laguna Cinco Hermanos

    Argentina

  6. Alma and Redwood Springs Loop

    United States

  7. Sulphur Skyline Trail

    Canada

  8. Col Raiser – Secëda – Forcella Pana – Rifugio Firenze

    Italy

  9. Adolf-Munkel-Weg

    Italy

  10. Old Man of Storr

    Scotland

A close up of a pair of green binoculars with red lenses sitting on blue fabric with a map in the background
A lake in front of a mountainous backdrop with a large fallen tree trunk in the foreground

The Northern Hemisphere’s top 5 summer hiking routes, according to AllTrails community activities: 

  1. Avalanche Lake

    United States

  2. Lake Agnes Trail

    Canada

  3. Tre Cime di Lavaredo | Drei Zinnen

    Italy

  4. Ben Nevis Mountain Track

    Scotland

  5. Oeschinensee-Rundweg

    Switzerland

The Southern Hemisphere’s top 5 summer hiking routes, according to AllTrails community activities: 

  1. Laguna de Los Tres vía Sendero Monte Fitz Roy

    Argentina

  2. Roys Peak Track

    New Zealand

  3. Mirador Torres del Paine vía Sendero Las Torres a El Chileno

    Chile

  4. Grand Canyon Track

    Australia 

  5. Aguas Calientes – Entrada Machu Picchu

    Peru

Rocky mountain peaks with snow around them against a dark blue sky
Reddit logo

42% YoY growth in conversation views about alpine destinations in travel subreddits during non-winter months.3

A person's hand pouring coffee from a flask into a mug held by another person as they sit on grass wearing hiking shoes
A man in a blue jacket looks out over a snow-dusted mountain landscape.

Trending

Seeking serenity? 13% of travellers would consider venturing to a lesser-known mountain range over a traditional one. 

  1. Data compares global hotel redirects on Skyscanner using the ‘room with a mountain view’ filter between 1 June 2024 – 31 May 2025 and the same period the previous year (1 June 2023 – 31 May 2024). ↩︎
  2. All data is based on trail activities within the AllTrails global community ↩︎
  3. Reddit Internal powered by Community Intelligence, Global, March 2024 to November 2024 vs March 2023 to November 2023. ↩︎